The Kooler Coozie from Just For Laughs keeps drinks seriously cold! The secret is our innovative Arctic Bead Technology that not only keeps your drink colder for a longer period of time, but actually lowers the temperature of your beverage. Directions: Place KoolerCoozie in the freezer for a minimum of 30 minutes. Remove KoolerCoozie from the freezer and insert a chilled can or bottle into the KoolerCoozie. Drink and enjoy your seriously cold beverage! The Kooler Coozie is hands down the koolest and most effective coozie on the market today!